Fans of Euro 2012, which will arrive in Ukraine not only for football but also for the local national color, can get it a little bit is not where expected.
Booking a hotel cheaper, they are likely to be faced with obsolete Soviet-style institution with appropriate management.
Hotels are a major problem of preparation for Euro 2012 - we are sorely lacking inexpensive hotels. However, using the boom and some state benefits under Euro 2012, as market experts say is slowly crawling out of its infancy stage of development in the hope that life will seethe and after the football season.
Very few.
"Ensure hotel rooms per thousand population, Kiev times worse than Bucharest Warsaw and Moscow, not to mention the Budapest, Prague and Bratislava. However, in Kiev since 2000, is a slow but steady increase in the number of hotels and room fund" - said Marina Krestinina, director of strategic consulting and analytics CB Richard Ellis.
According to the committee for Euro 2012 in Ukraine, the best situation with the hotels is in Lviv. There plan of UEFA by the number of rooms for "UEFA Family" is executed. Worse situation in Donetsk, there is not enough room for the 3207 UEFA staff, not to mention about tourists. The problem in the Donetsk partly going to solve with the help of neighboring towns. Thus, some fans are going to settle in Dnipropetrovsk, and between Dnipropetrovsk and Donetsk start up high-speed trains.
Not enough room for UEFA and in Kiev - 606 rooms, and in Kharkiv - 509.
Expensive.
However, the main problem in all four host cities is the lack of mid-priced hotels - 2-3 stars for $ 80-140 per room. These are the hotels are very popular in developed countries. According to UEFA, in this price segment, Ukraine lacks approximately 22 000 seats.
Obviously, with a small number of hotels, the prices for accommodation in quality hotels in Ukraine is considerably higher than in all of Central and Eastern Europe. According to a study CB Richard Ellis, most expensive hotel rooms in Kiev region, second only to Moscow.
"Most of the local businessmen we have built hotels 4 - 5 stars. Like, to own more budget hotels undignified. Although it is actually hotels 2-3 star is much more profitable, because the demand is much less investment" - says the president of the Association of Small Hotels of Ukraine Dmytro Zaruba.
Obviously, the situation with lack of budget hotels are already trying to use enterprising citizens who have free and purchased as an investment apartment. Of them some owners are already making semi-mini-hotels. Especially a lot of these signs appear in the center of Kiev.
True, Zaruba doubt that such places to stay can attract discerning fans.
Badly.
"What we called the hotels 20 years old, in fact, is not the hotels", - says Vice-Premier for Euro 2012 Borys Kolesnikov.
The majority of Ukrainian hotels outdated both morally and physically. In addition, they often run by Soviet-style conservative leaders, says Ivan Lun from the hotel consulting company PKF Hotels. True, he said, before the Euro situation is gradually changing - more and more hotels are in talks with major global hotel chains for a license to operate under a well-known hotel brands.
Thus, Donetsk hotel "Atlas" is joined to the hotel giant Wyndham Hotel Group and changed its name to the Ramada. In addition to Donetsk, hotel network includes 7200 hotels on six continents.
According to Lun, similar negotiations with the networks leads another tens of Ukrainian hotels.
On the day about entrance into Ukrainian market, also said one of the largest global hotel chains - Best Western International. The company said that the work under their famous brand of Best Western already want six Ukrainian hotels, and we are talking about 3-4 star.
Life after football.
According to experts, usually for the next year after a big sporting event has to decrease, followed by growth. On this and hope local hoteliers.
"There is hope that after the championship Ukraine will open for many foreign tourists who either do not know about Ukraine, or they wanted to come, but had nowhere to live - except for the 5-star hotels or apartments," - says Natalia Lisnyak, Development Director ArtBuild Hotel Group.
Will also benefit for tourists from the Ukrain - the appearance of new hotels, which means increased competition for Euro 2012, should reduce the cost of accommodation in hotels in all price categories. |