Hungarian airline Wizz Air is going to launch domestic flights in Ukraine this summer, starting with flights from Kyiv's Boryspil airport and also in Lviv, Kharkiv, Simferopol and Odesa for less than the price of a train ticket.
Wizz Air's emergence in the Ukrainian airline market is going to grow and consist of flights to London Luton, Dusseldorf and Milan Bergamo in September 2008. Tickets will have the price from 199300 hrn one way including all necessary taxes. Domestic flights' price will start from 48 hrn.
Tickets started being sold on April 25 and 3,000 tickets have been sold so far, said Natalya Kazmer, general director at Wizz Air Ukraine.
"I bought tickets for two directions, to the cities of Simferopol and Lviv," said Viktoriya Braychenko, a marketing communications manager at Ankor. "You can go to Crimea every weekend in the summer for this cost."
Many Kyivans are admired about the low cost carrier coming to Ukraine. But Vyacheslav Konovalov a transport manager for UBS, a Ukrainian business channel, believes Wizz Air's not expensive tickets aren't likely to stay cheap for long. He believes Wizz Air will be powered to increase ticket prices that match the national airlines in Ukraine sometime in the near future.
"I think the current sales of tickets are an attempt to study consumer demand and the flights will not take place. Wizz Air has already cancelled two determined flights to Kharkiv and Zaporizhya," he said.
But Kazmer admits cheap air ticket prices are not an advertising gimmick or part of a marketing ploy. "This is our company's philosophy," Kazmer added. "We sell tickets at more democratic prices because we spend less."
Wizz Air's introduction into the Ukrainian market has Ukrainian airlines rethinking their fees. "We are already thinking over our way of acting for when other economy air carriers arrive on the market," said Serhiy Kutsyi, spokesperson for Aerosvit.
"Our company was among the first companies in Ukraine to practice discount ticket sales. We will proceed with it now," said Kutsyi. |